The SoHo location is a 3,200 square-foot storefront and is a throwback to Original Penguin’s 1950s origin as a premiere athletic lifestyle label, with airy loft-like retail space which showcases all of its products for men as well as a selection of women’s merchandise. A lounge area modeled with period Danish furnishings, and archival photos/artworks, transported from companies headquarter in Minneapolis, Minnesota, help to complete vintage feel. The store is a convenient shopping location for customers in the downtown area of New York City. To locate the store, simply look for a black flag with “Pete the Penguin” logo.
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